Bookmark marketing can be a crafty way of delivering your message and exposing your brand, but unless utilized correctly, it may cost you time and money with little success. Here are 4 things that your bookmarks should have to make bookmark marketing worth it:
1) The Right Plan
As with all marketing campaigns, you need to have a plan. The right plan for bookmark marketing should be based on your target audience. Think about what kind of people you want to see your message, then consider the different settings and places in which they can be reached. Bookmarks are easy to distribute, so it is easy to get carried away in sending them to too many places.
Focus on a few venues or households/family types that would be the most suitable for your message. If you are targeting a younger audience, say ages 13-18, a coffee shop would not be as good of a place as a library might be. Did you know that younger people are more likely to read printed books in a library? It always helps to do your research.
2) The Right Message
You will need a clear idea of your message with the right call to action. Consider the longevity of your message. A short-term promotion may not be a good idea since the bookmark may outlast the promotion. Also consider that most people who are reading may not be in a buying mood. Instead of trying to get someone to buy something right away for example, try encouraging an action less committing like a social media link or a free email subscription offer. QR Codes can be a great way to do this. Remember to utilize both sides of the bookmark to maximize your message’s visibility.
3) Identifying Information
Always add sufficient contact information; phone number, email address, website or all three. Also, include your logo if you have one. Bookmarks are like billboards. They serve as great little reminders for your brand/message. And unlike billboards, viewers can take the time to read the contact information and take action.
Last but certainly not least, your bookmarks need to stand out and stand the test of time. First, laminate your bookmarks or at least use a strong paper stock to make them durable. Second, add accessories to your bookmarks such as ribbon or tassels.
Bookmark tassels are the best way to make bookmarks stand out. Made from rayon twisted cord, a standard bookmark tassel comes with a 4 inch loop which is perfect for a small to medium sized bookmark. Bookmark tassels can have floss or chainette ends and come in dozens of different colors. They can even come with charms.
Quality bookmark tassels add to the perceived value of your message, product or brand and to the bookmark itself. Bookmark tassels are affordable and easy to find. If you only need a few, you can buy them on Ebay or Amazon, but you will get much better deals when buying in bulk from dedicated distributers.
Finish Line Custom Finishing, Inc. is one such distributer and you can find the best deals from them right here on this website. Choose from over 40 different colors and buy instantly from the company’s bookmark tassels page.